In the vast landscape of the hospitality industry, women like Barb Larimer stand out as trailblazers, shaping the field with their passion, dedication, and resilience.

Inspiration in Wine Country

Barb’s journey into the world of hospitality began unexpectedly, sparked by a serendipitous encounter during a wine tasting trip in Sonoma County over a decade ago. Meeting a remarkable woman who shared her knowledge and passion for wine ignited a newfound interest in the industry for Barb and her late husband.

Defining Moments: From Insurance to Hospitality

Transitioning from a successful career in professional services marketing to the dynamic world of wine, Barb’s pivotal moments were marked by hard work, determination, and the invaluable support of mentors and loved ones. Her experience in scaling regional organizations and building strong brands equipped her with essential skills for her current role.

Navigating Challenges and Staying Ahead

Barb acknowledges the demanding nature of the hospitality industry, recounting significant challenges she faced, including leading organizations through periods of change and navigating the unprecedented hurdles brought by the pandemic. Her advice to aspiring women emphasizes the importance of empathy, collaboration, and resilience in overcoming obstacles.

In an industry characterized by constant evolution, Barb remains committed to innovation and continuous learning. Recognizing the unique contributions of women, she highlights their adeptness in leveraging technology and driving shifts in societal norms and expectations.

The Power of Mentorship

As a firm believer in the power of mentorship, Barb actively engages in supporting and uplifting women in the hospitality field. She emphasizes the importance of fostering a supportive community where women receive guidance and encouragement from peers and mentors alike.

A Taste of Life: Barb Larimer’s Blend

Drawing parallels between life and one of her favorite wine blends, Barb reflects on the richness, complexity, and balance that define her journey. Like the intricate notes of a well-crafted wine, her life story is a testament to resilience, growth, and the beauty of embracing change.

As Barb continues to leave her mark on the hospitality industry, her story serves as an inspiration to women everywhere, reminding us of the transformative power of passion, perseverance, and collaboration.