Julie Cedergreen, Owner and Business Manager of Cedergreen Cellars, embarked on her second career after three decades in the tech industry. With a passion for food, wine, and fresh produce, Julie and her husband, Kevin, transitioned from the bustling tech world to the serene landscapes of Eastern Washington’s wine country.
Navigating Challenges: A Woman’s Perspective in Hospitality
Julie’s journey wasn’t without its challenges. In a male-dominated tech industry, she honed her skills in promoting her accomplishments and navigating the workplace dynamics. Even in the hospitality sector, as part of a husband-wife team, Julie faced instances where her contributions were overlooked. Her advice to aspiring women? Don’t allow yourself to be sidelined—ensure you’re seen and heard.
Innovating in Hospitality: Julie’s Strategy for Success
Adaptability has been key to Julie’s success. Whether re-evaluating her sales strategy during market downturns or pivoting to ecommerce during the pandemic, Julie emphasizes the importance of staying agile in a rapidly changing industry. By actively engaging in industry discussions, visiting tasting rooms, and experiencing restaurants firsthand, Julie remains at the forefront of innovation.
Mentorship Matters: Julie’s Commitment to Empowering Women
Julie is passionate about mentorship, particularly with the young individuals working in Cedergreen Cellars’ tasting room. By coaching them on networking, skill-building, and career advancement, Julie believes in uplifting the next generation of hospitality professionals. Supporting and empowering women in the field is essential for fostering a diverse and inclusive industry.
The Essence of Cedergreen Cellars: A Theme Song and Tasting Notes
If Cedergreen Cellars had a theme song, Julie suggests it would be “I’ve Got a Feeling” by the Beatles. Just like the song’s sentiment of pursuing something with heart and soul, Cedergreen Cellars embodies a commitment to crafting exceptional wines amidst picturesque vineyards. And if Julie could describe her life using tasting notes, it would echo the vibrant flavors of their signature Viola Rosé—a delightful blend of aromatics, flavors, and memories, perfect for enjoying on a warm evening by the dock.
As we celebrate Women’s History Month, Julie Cedergreen’s story serves as a testament to the resilience, innovation, and empowerment of women in the hospitality industry. Cheers to her continued success and the inspiring journey ahead!