The Seattle Times
August 22, 2018

Ted Baseler, who is stepping down as the president and CEO of Ste. Michelle Wine Estates, led the Woodinville winery to the top of the world’s wine stage.

Ted Baseler, who has led Ste. Michelle Wine Estates through a period of tremendous growth, announced Wednesday he’ll retire in October, ending a 34-year career with the company, including the past 17-plus as its president and CEO.

Baseler, 64, started with the winery in 1984, when Allen Shoup hired him as director of marketing.

“We lost $3 million that first year, so I thought this will be a short gig,” he said Wednesday with a laugh.

Since taking over as CEO in 2000, Baseler said the company has grown from $21 million in operating income to $146 million last year. During the same period, company case production has grown from 2.8 million cases in 2000 to 8.5 million last year.>>>Read the entire article on The Seattle Times