As excitement builds for the 2026 FIFA World Cup, local businesses throughout Woodinville are finding creative ways to join the celebration. One of the most unique ideas comes from Watts Brewing Company, which recently launched Group W, a World Cup-inspired collaboration beer designed to bring together soccer fans, craft beverage enthusiasts, and the greater Woodinville community.

The FIFA World Cup is expected to bring millions of visitors to North America, with nearby Seattle serving as one of the tournament’s host cities. As travelers and fans look for things to do near Seattle during the World Cup, Woodinville is embracing the moment with experiences that showcase the creativity and hospitality that define the region.

Group W is more than just a beer. It is a community-wide collaboration that encourages visitors to explore Woodinville’s breweries, wineries, restaurants, and tasting rooms while enjoying a special World Cup-themed brew. The project reflects the collaborative spirit that makes Woodinville one of Washington’s premier beverage destinations.

Where to Find Group W in Woodinville

Visitors can enjoy Group W at participating locations throughout Woodinville. Whether you’re looking for a casual pint, a wine tasting, a great meal, or a place to gather with friends to watch a match, these businesses are helping bring the World Cup spirit to Wine Country.

Participating Group W Locations

A Creative Way to Experience Woodinville During the World Cup

What makes Group W so innovative is that it turns a global sporting event into a local experience. Rather than limiting the celebration to a single venue, the collaboration encourages visitors to discover new businesses, support local producers, and experience the diverse food and beverage scene that makes Woodinville unique.

For visitors planning a World Cup getaway near Seattle, Group W provides a fun way to explore the community while enjoying a shared experience with fellow fans. For locals, it is another example of how Woodinville businesses continue to find creative ways to collaborate and create memorable experiences.

Explore Woodinville During the FIFA World Cup

The 2026 FIFA World Cup will put the Pacific Northwest on the world stage, and Woodinville is ready to welcome visitors with exceptional wineries, breweries, restaurants, hotels, and special events.

Group W is a perfect example of the entrepreneurial spirit that thrives here. It brings together hospitality, community, and a love of gathering around great food and drink, all while celebrating one of the world’s most exciting sporting events.

Whether you’re visiting Woodinville for a World Cup match in Seattle, planning a weekend getaway, or simply looking for a great local beer, Group W is worth raising a glass to.

Cheers to creativity, collaboration, and celebrating the World Cup in Woodinville.